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In previous articles, we talked about the Awareness and Consideration stages. Now it's time for the final one, the Decision stage.

What is the consideration stage?

Once a customer understands their problem, the next step is to look for solutions.

Jim Camp, the world's most feared negotiator once said:

I often get questions from prospects about inbound marketing, and if they can use it as a 'tool' for their business. I usually say yes, but that inbound marketing isn't a tool. It’s a methodology companies use to drive traffic and convert leads into sales.

Meet Annie Callaghan from Dublin, Ireland.

She's a 30-year-old inbound marketing manager stationed in her company's office in Hong Kong.

When was the last time you bought a gift for someone – perhaps for a relative, a friend, or your kid?

Here’s a quick guide on how to modify the CSS of your HubSpot COS site.

Has your website looked outdated for a while now? Does your online presence look poorly designed when you compare it to your favorite blogs and websites? Whether its an overuse of gradients or design trends that were popular 10 years ago, an outdated design makes your brand look "stale". This means that you need an immediate website redesign.