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One of the culprits of poor sales conversion isn't the service nor the brand itself.

It's how businesses create, organize and distribute content.

However, there's a science to this madness – although it isn't a quick fix.

In fact, be careful of content marketing agencies who says they've conducted a quick audit and would like to get you as their client.

Can old dogs learn new tricks?

Short answer: Yes!

Long answer:

It depends on the motivation, the program and the end result this "dog" is looking for.

When it comes to transitioning from traditional to inbound marketing, this same question applies.

"Ashley, your plan is great and we'd like to give it a go. But we're kinda curious. In your experience, how long does it take before we see results from inbound marketing?"

Any inbound marketing agency hates answering that question.

Fact: Consumers are becoming more sophisticated every day.

There are not a lot of people who are skilled enough to get C-level executives listen to them and do what they recommend.

In some cases it's better to upgrade a vanilla HubSpot theme instead of building everything from scratch.

Customers love free stuff.

In previous articles, we talked about the Awareness and Consideration stages. Now it's time for the final one, the Decision stage.

What is the consideration stage?

Once a customer understands their problem, the next step is to look for solutions.