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What Is a Content Audit, and How to Use the Results

One of the culprits of poor sales conversion isn't the service nor the brand itself.

It's how businesses create, organize and distribute content.

However, there's a science to this madness – although it isn't a quick fix.

In fact, be careful of content marketing agencies who says they've conducted a quick audit and would like to get you as their client.

How to Transition From Traditional Marketing to Inbound Marketing

Can old dogs learn new tricks?

Short answer: Yes!

Long answer:

It depends on the motivation, the program and the end result this "dog" is looking for.

When it comes to transitioning from traditional to inbound marketing, this same question applies.

How Long Does It Take For Inbound Marketing to Work?

"Ashley, your plan is great and we'd like to give it a go. But we're kinda curious. In your experience, how long does it take before we see results from inbound marketing?"

Any inbound marketing agency hates answering that question.

Infographic: Inbound Marketing vs Traditional Marketing

Fact: Consumers are becoming more sophisticated every day.

5 Simple Steps To Understanding Your Client's Business

There are not a lot of people who are skilled enough to get C-level executives listen to them and do what they recommend.

Why Using a HubSpot Theme Is Actually Not a Bad Thing

In some cases it's better to upgrade a vanilla HubSpot theme instead of building everything from scratch.

How To Get More Customers Through Decision Stage Content

In previous articles, we talked about the Awareness and Consideration stages. Now it's time for the final one, the Decision stage.

3 Questions To Ask in the Consideration Stage of the Buyer's Journey

What is the consideration stage?

Once a customer understands their problem, the next step is to look for solutions.

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Free 10-Point Checklist For Launching Your Own Inbound Marketing Strategy

Cut your research time short and start driving crazy traffic to your business with this proven 10-point inbound marketing checklist.