Projects & Case Studies
Real examples of how I've helped clients solve problems.
These projects show the kind of work I do: fixing what's broken, building what's missing, and helping teams get their marketing systems working the way they should.
The situation:
A multi-location business had separate websites for each of their locations, making it nearly impossible to keep content consistent or manage updates efficiently. Their team was spending way too much time trying to maintain everything.
What I did:
Merged all their sites into a single HubSpot CMS platform and built a content structure that let them manage location-specific content while keeping the core brand consistent. Set up templates and modules that made it easy for their team to update pages without breaking anything.
The result:
One platform to manage instead of five. Content updates that used to take days now take minutes. Their team can actually maintain the site themselves.
The situation:
A membership organization had a clunky sign-up and renewal process with tons of custom fields and manual steps. It was error-prone and their team was spending hours each week fixing mistakes.
What I did:
Rebuilt their entire membership workflow using HubSpot custom objects, automated workflows, and payment links. Designed it so renewals happen automatically and new members move through the process without anyone having to manually update records.
The result:
The process works on autopilot now. Far fewer errors, way less manual work, and members have a smoother experience joining and renewing.
The situation:
A B2B company was sending one-size-fits-all emails to their entire list. Their engagement was terrible and they weren't seeing any real impact from email marketing.
What I did:
Segmented their contact list by persona and buyer journey stage, mapped their existing content to these segments, identified gaps, and built targeted email campaigns that sent the right content to the right people at the right time.
The result:
Email engagement went up significantly. More people clicking through, more conversations with sales, and the sales team actually started seeing value in the marketing emails.
The situation:
A company's website had been slowly declining in search rankings. They had broken links, missing meta descriptions, slow page speeds, and a bunch of other technical issues piling up.
What I did:
Ran a full SEO audit using HubSpot's crawler, Google Search Console, and SEMrush. Prioritized the fixes by impact and worked through them systematically—fixing broken links, optimizing meta descriptions, improving page speed, and cleaning up their URL structure.
The result:
Search rankings improved, organic traffic came back up, and they had a clear process for maintaining their SEO health going forward.
The situation:
A growing company was tracking deals in spreadsheets and losing track of where prospects were in their sales process. They needed a real CRM but didn't know how to structure it.
What I did:
Built out custom pipelines and deal stages that matched their actual sales process, created the custom fields they needed, cleaned up and imported their existing data, and set up automations for key touchpoints. Trained their sales team on how to use it all.
The result:
Their sales team actually uses the CRM now. Deals don't fall through the cracks, they can see what's working and what's not, and leadership has visibility into the pipeline.
Want to see if I can help with your situation? Let's talk.
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