Do Not Reply All

So many small business owners spend lots of time and money establishing a perfectly curated, informative, eye-catching site. And then they abandon it, with no updates or changes to the form or content for months, or even years, at a time. When this happens, your website becomes like a stagnant time capsule. It perfectly describes your company at the time of publishing, but it does very little to keep visitors to your site in the know about all the progress your business has made in the meantime.

One of the biggest ways your website’s design can directly impact visitors’ interactions with your company isn’t a flashy graphic, cool video, or sleek typeface. What actually puts visitors at ease and encourages them to continue exploring your site is how simple it is for them to get around— how navigable your site is.

Creating an effective email marketing workflow is tough. Where do you start? And what’s the best way to get emails read, click-throughs optimized, email lists managed, and professional looking emails full of great content and lots of personalization drafted? While email has been around for years, there are new innovations in email marketing that are making it a fresh, accessible way to promote your brand.

You’ve written a content offer that answers questions your prospects have about your business, and you’ve created a page to house it. Now, how do people get there?

Landing pages are the starting point for implementing inbound marketing. It's sometimes the first touch a prospect has with your business and need to convey a number of things: trust, authenticity, expertise and a willingness to share knowledge with them.

Building inbound marketing on your otherwise static website isn’t hard to do. You start off with creating a content offer that lives behind a form and go from there, adding blogging and email marketing to the mix, and maybe even working in a bit of social media.

I’ve been writing blog articles of one sort or another for ten years. First, I wrote on my cycling and hobby site, then for my own business. Now I write here, for occasional guest posts and for my clients.

Why is blogging so hard? What are the obstacles in your way? You know blogging is important, so what stops you from getting it done?

Here are my top three issues with posting new articles, and some tactics to overcome them.

Always Consider Psychology of Color In Marketing

When you’re in the field of marketing, you have to have a clear understanding of what makes enough of an impact on the behavior of people to lead them to make a decision, because that knowledge will allow you to do your job more effectively.

Blogging is hard. I should know, here I am preaching about how posting regular content is vital to your marketing efforts, and yet I’ve missed posting a blog for a few weeks. Sometimes client work takes priority, and other times life gets in the way.

Sitting down to brainstorm, research, write and edit, all before posting live on your site, takes dedicated time and effort that may be eclipsed by other priorities. Not to mention having to share that post on social media later on, and making sure images, SEO and a call-to-action are all set.