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Inbound Marketing and HubSpot COS Blog

Topic: inbound marketing

Where to Start with Inbound Marketing

I’ve been lucky in my consulting career thus far to work with a wide variety of clients. In most cases, my clients have established businesses with goals already in mind and some sort of handle on how their marketing and website are doing. Occasionally, however, I’ll get the opportunity to start from scratch, even with companies that have been around for some time. In those cases, often the company was able to make sales and grow to a certain point. But, without knowing a baseline of their numbers, from traffic to conversion rates, they didn’t know what to do next. That’s where I came in.

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When and How to Update Your Buyer Personas

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Don't Forget These Top Email Marketing Strategies

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Comparing HubSpot and WordPress: Which is Right For You?

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Seven Ideas for Keeping in Touch with Your Lists

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Finding the Right KPIs for Your Business

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Humanize Your Business During a Crisis like COVID-19

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The Beauty of Bucketing: Letting Your Leads Self-Select Their Personas

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How To Write A Case Study That Wins Clients

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How To Increase Traffic To Your Website

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