What’s the Difference Between Marketing Ops and RevOps?

You’re running campaigns, leads are coming in, and HubSpot’s mostly behaving, but behind the scenes, it's a mess.

Lifecycle stages were never set, reports don’t add up, and that one old workflow from 2016 might be emailing ghosts. You’re stuck between marketing and whatever’s supposed to happen next.

That’s where Marketing Ops and RevOps come in.

What Is Marketing Operations?

Marketing Ops is the engine that keeps your campaigns running smoothly.

It's the system side of marketing:

• Building and QAing email workflows
• Managing lead capture forms
• Segmenting lists
• Keeping data clean
• Reporting on performance

Basically, if it involves HubSpot (or any CRM/automation tool), Marketing Ops is the one making sure it doesn’t implode.

You need Marketing Ops when:

• You’re running more than a couple of one-off email campaigns
• You’ve got leads coming in from multiple sources
• Your list is a mess
• Reporting is a nightmare

What Is RevOps?

Revenue Operations zooms out. It's about creating alignment across marketing, sales, and service with the goal of generating predictable, scalable growth.

Think of it as the bridge between teams and the translator between tools.

RevOps focuses on:

• Lifecycle stage and lead status alignment
• Sales and service pipelines
• Lead scoring and qualification
• Reporting across departments
• Data governance and process consistency

You need RevOps when:

• Sales and marketing aren’t playing nice
• No one trusts the data
• You’re scaling fast and breaking things
• You’ve got tools… but no strategy holding them together

Where They Overlap

Here’s a simple breakdown:

The good news: You don’t need to hire two full-time specialists. What you need is someone who understands the systems and the strategy and can build processes that actually work.

How I Help

I support teams as the person behind the curtain who designs and builds systems, audits your data, and makes everything work together smoothly.

For my retainer clients, this often includes:

• Cleaning up and optimizing your HubSpot setup
• Building automation that makes sense (and doesn’t break)
• Aligning sales and marketing data so everyone’s speaking the same language
• Creating dashboards and reports that actually help you make decisions

It’s not flashy, but I love it.

If your tools are duct-taped together and your funnel feels more like a colander, I can help.