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What to Keep in Mind When Hiring a Web Designer

So, It's time for hiring a web designer.

What should be on your list so everything goes according to your plan?

Well, let me show you 5 things to consider when looking for a web designer.  

5 Signs It's Time to Redesign Your Site

Heraclitus once said, "Change is the only constant in life."

We move to a new neighborhood.

Meet new friends.

Find a better relationship.

Learn a new skill.

Gain weight – or lose some.

The same can be said with websites.

Soon, your business needs will outgrow your site's capacity to serve.

Who Should Be a Part of Your Website Redesign Team?

A home is one of the most important human needs – along with food and clothing.

Home is what keeps our family warm, safe and secure.

Knowing that at the end of the day that you've got a nice place to stay that you can call your own is very comforting.

The same can be said to your website: your home online. 

5 Things You Need to Give Your Web Designer For A Successful Launch

Launching a website isn't easy.

It takes time, effort and most of all, money to launch a new site that looks great and performs effortlessly for its visitors.

And there are so many moving parts involved. We're talking about the design aspect, SEO, back-end support, compliance, sales, marketing and IT.

In this article, we're going to focus on one important aspect: web design.

Crush Writer's Block With These 5 Blogging Lessons

Creating content ideas that brings value to your prospects and clients is one of the hardest things to do as a marketer, especially if you need to do it on a regular basis for your company's blog.

Here are five blogging lessons that will allow you to rethink your content creation process and get over any writer's block you may have in creating new content ideas.

Why and How to Use Custom Modules on Your Hubspot COS Site

One of the things I love about the HubSpot COS is just how flexible it can be.

This came up the other day on a weekly call with a client whose website I'm moving to the HubSpot COS and redesigning in the process. I explained how most of the site pages will just use one or two templates because I'm going to build custom modules we can add everywhere.

This means instead of building page-specific templates, I build just a few and add whatever content we want on the page itself. In this case, it means adding statistics, case studies and a testimonial to the page.

None of this could be done without the ability to create custom modules in the HubSpot COS.

In this article I'm going to share with you a few reasons why you'd want to create custom modules, and how to do it.

How to Easily Generate Valuable Blog Topics Every Week

Congratulations! Another week is over and you've just published a sterling article.

So now you're heading into the weekend full of excitement knowing you're getting a lot of readers and Facebook shares.

But let's be honest, deep inside something's bothering you.

I'm talking about "writer's block" or what I fondly call the “blank screen” syndrome. You think you've already exhausted all the topics you could write about your niche.

So now you're concerned.

You. Don't. Know. What. To. Write. Next.

7 Ways to Automate Your Business Marketing

"Time is more valuable than money."

"Work ON your business not IN it."

"Work smarter, not harder."

How many times have we heard these quotes?

I bet a lot.

We can even both agree how “cliché” these messages are. But we can’t deny there’s a truth behind them, especially in running a business.

We now live in an environment that's friendler for business than ever before. With all the tools, methodologies and resources available to us – most for free – anyone can start and run a successful business.

How to Get Sales and Marketing Working Together Better

Here's the truth: Sales and Marketing need each other.

But here's a colder, harder truth: They hate each other.

According to a recent survey, 87% of the terms marketing and sales team use to describe each other are negative.

Based on my experience working in different industries, the main culprit is the failure to act as one.

3 Ways to Squeeze Expert Knowledge Out of Your Coworkers

Your boss sent you an email; she wants you to write an article about the newest CRM platform inside sales is using.

The problem: you're not a techie.

Another problem: you're not in sales.

What would you do? Google? Wikipedia? Burn the midnight oil and send the article to her inbox before the deadline?

Well, it's possible you can beat the deadline and earn your boss' approval. But I bet a dime to a dollar it won't be as in-depth and as comprehensive as you'd like it to be.

I always believe in working smarter rather than harder.

inbound marketing and web design blog

Free 10-Point Checklist For Launching Your Own Inbound Marketing Strategy

Cut your research time short and start driving crazy traffic to your business with this proven 10-point inbound marketing checklist.