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Thanks to Coastal Creative for this infographic on the design trends to expect in 2017.

I've worked with my fair share of marketing agencies in the past few years. Some I don't work with anymore due to a whole host of reasons, but most I still do.

When it comes to inbound marketing, there are a few distinct categories that marketing agencies fall into.

Alright.

This post should be short and sweet, but it's important to keep in mind when working with a web designer.

In my last article, I explained how to plan for a successful web design.

This time, I'm going to talk about working with your web designer during the design phase. 

In short:

Communication and feedback are the two biggest factors in whether a website redesign project will fail or succeed.

(Click to tweet)

Do you know what's more important than a website redesign?

Planning for it!

And if you think it's time to do a makeover, consider this to-do list as your guide.

With this list, you should be able to navigate through the planning stage with less hassle along the way.

This is a culmination of my 10+ years of talking and working with different business owners in numerous industries.

So, It's time for hiring a web designer.

Well, let me show you 5 things to consider when looking for a web designer.  

Heraclitus once said, "Change is the only constant in life."

We move to a new neighborhood.

Meet new friends.

Find a better relationship.

Learn a new skill.

Gain weight – or lose some.

The same can be said with websites.

Soon, your business needs will outgrow your site's capacity to serve.

A home is one of the most important human needs – along with food and clothing.

Home is what keeps our family warm, safe and secure.

Knowing that at the end of the day that you've got a nice place to stay that you can call your own is very comforting.

The same can be said to your website: your home online. 

Launching a website isn't easy.

It takes time, effort and most of all, money to launch a new site that looks great and performs effortlessly for its visitors.

And there are so many moving parts involved. We're talking about the design aspect, SEO, back-end support, compliance, sales, marketing and IT.

In this article, we're going to focus on one important aspect: web design.

Creating content ideas that brings value to your prospects and clients is one of the hardest things to do as a marketer, especially if you need to do it on a regular basis for your company's blog.

Here are five blogging lessons that will allow you to rethink your content creation process and get over any writer's block you may have in creating new content ideas.

One of the things I love about the HubSpot COS is just how flexible it can be.

This came up the other day on a weekly call with a client whose website I'm moving to the HubSpot COS and redesigning in the process. I explained how most of the site pages will just use one or two templates because I'm going to build custom modules we can add everywhere.

This means instead of building page-specific templates, I build just a few and add whatever content we want on the page itself. In this case, it means adding statistics, case studies and a testimonial to the page.

None of this could be done without the ability to create custom modules in the HubSpot COS.

In this article I'm going to share with you a few reasons why you'd want to create custom modules, and how to do it.