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Ever wonder what goes into a HubSpot COS page, and how all those pieces fit together?

How about other features like the HubDB and custom modules?

Below is an infographic that tells you exactly what goes into a COS page, as well as some best practices and ideas for using those custom features.

There are some designers that follow instructions from the client and are just hands on the keyboard. That's fine for some projects, especially if the client has a clear vision for the site, and can communicate it. Those are not the type of projects that designers enjoy, however.

Some website redesign projects I've worked on in the past only launch when the site is 'perfect.'

Every feature has been built and implemented, every page triple checked for content changes and an accompanying call to action. Plus everyone in the company has essentially signed off before launch. It's not to say these kind of projects don't do well, in the end the client is happy, but it means spending months even after the design and template development is done collaborating on actually building the website.

To launch a HubSpot site can be a daunting task. From making sure the site matches the original design to ensuring the website pages are all created and 301 redirections are in place, there's a lot of moving pieces.

Thankfully, any web designer worth their weight has predetermined checklists at hand to double-check everything. While rarely does a launch go perfectly without a few back-and-forth emails, having that checklist can save you from having to revert to the old site, or start losing SEO and visitors.

So, my blog has been a little quiet of late. For me it's the busy season, full of new clients and their projects, and existing clients looking to make improvements to their site, not to mention my clients on retainer whom I do regular work for.

When it comes to building a new website, having a responsive design is a must-have feature. Your prospects are coming to your site from their tablets and phones, and need to be able to get info on your business without having navigation issues. The site should be responsive to the device it's being displayed on.

Thanks to Coastal Creative for this infographic on the design trends to expect in 2017.

I've worked with my fair share of marketing agencies in the past few years. Some I don't work with anymore due to a whole host of reasons, but most I still do.

When it comes to inbound marketing, there are a few distinct categories that marketing agencies fall into.

Alright.

This post should be short and sweet, but it's important to keep in mind when working with a web designer.

In my last article, I explained how to plan for a successful web design.

This time, I'm going to talk about working with your web designer during the design phase. 

In short:

Communication and feedback are the two biggest factors in whether a website redesign project will fail or succeed.

(Click to tweet)

Do you know what's more important than a website redesign?

Planning for it!

And if you think it's time to do a makeover, consider this to-do list as your guide.

With this list, you should be able to navigate through the planning stage with less hassle along the way.

This is a culmination of my 10+ years of talking and working with different business owners in numerous industries.