This year is almost up, and so are the trends that redesigns followed. Thanks to Coastal Creative for this infographic on what to expect in 2018.
When you’re in the field of marketing, you have to have a clear understanding of what makes enough of an impact on the behavior of people to lead them to make a decision, because that knowledge will allow you to do your job more effectively.
Blogging is hard. I should know, here I am preaching about how posting regular content is vital to your marketing efforts, and yet I’ve missed posting a blog for a few weeks. Sometimes client work takes priority, and other times life gets in the way.
Sitting down to brainstorm, research, write and edit, all before posting live on your site, takes dedicated time and effort that may be eclipsed by other priorities. Not to mention having to share that post on social media later on, and making sure images, SEO and a call-to-action are all set.
Having been designing and developing websites since 1999, I've learned a few best practices that apply to any kind of website project. It doesn't matter if you're just making a few tweaks to a website, or redoing the entire thing. The content management system doesn't apply to these best practices, nor does the industry your company is in.
By keeping in mind these five ideas, your website redesign project plan will go smoother and with fewer glitches.
Below is an infographic that tells you exactly what goes into a COS page, as well as some best practices and ideas for using those custom features.
There are some designers that follow instructions from the client and are just hands on the keyboard. That's fine for some projects, especially if the client has a clear vision for the site, and can communicate it. Those are not the type of projects that designers enjoy, however.
Every feature has been built and implemented, every page triple checked for content changes and an accompanying call to action. Plus everyone in the company has essentially signed off before launch. It's not to say these kind of projects don't do well, in the end the client is happy, but it means spending months even after the design and template development is done collaborating on actually building the website.
Thankfully, any web designer worth their weight has predetermined checklists at hand to double-check everything. While rarely does a launch go perfectly without a few back-and-forth emails, having that checklist can save you from having to revert to the old site, or start losing SEO and visitors.
So, my blog has been a little quiet of late. For me it's the busy season, full of new clients and their projects, and existing clients looking to make improvements to their site, not to mention my clients on retainer whom I do regular work for.
When it comes to building a new website, having a responsive design is a must-have feature. Your prospects are coming to your site from their tablets and phones, and need to be able to get info on your business without having navigation issues. The site should be responsive to the device it's being displayed on.
Cut your research time short and start driving crazy traffic to your business with this proven 10-point inbound marketing checklist.