The very premise of inbound marketing is to bring traffic to your website’s door, invite them in, and turn these visitors into customers, right? If you’re looking to expand the traffic to your website (and who isn’t?), you may be left wondering how to do this. If you approach inbound marketing the wrong way, it can sometimes feel like cooking a seven-course meal and not having anyone show up to eat it. You have put the time and effort into building a website that generates viewer engagement. Now how can you actually bring visitors in—and then get them to buy?