One of the things I love about the HubSpot CMS is just how flexible it can be. This came up the other day on a weekly call with a client whose website I'm moving to the HubSpot CMS and redesigning in the process. I explained how most of the site pages will just use one or two templates because I'm going to build custom modules we can add everywhere. This means instead of building page-specific templates, I build just a few and add whatever content we want on the page itself. In this case, it means adding statistics, case studies and a testimonial to the page. None of this could be done without the ability to create custom modules in the HubSpot CMS. In this article I'm going to share with you a few reasons why you'd want to create custom modules, and how to do it.
