It's Time to Clean Up Your HubSpot (Before 2026 Hits)

You know what's coming.

January rolls around, everyone's talking about fresh starts and new goals, and you're stuck explaining to your boss why your email open rates tanked in Q4. Or why you're about to hit your contact limit. Or why that big campaign went to the same people three times because of duplicate contacts.

HubSpot cleanup is one of those things that always gets pushed to "next quarter." There's always something more urgent. A campaign to launch. A form to fix. An angry sales rep who can't find the right contact record.

But here's the thing: fall is actually the perfect time to deal with this. You've got a few weeks before the holiday chaos, and cleaning up your database now means you start 2026 with a CRM that actually helps instead of getting in your way.

Why Your HubSpot Probably Needs This

Let me guess what's happening in your account right now:

You're paying for contacts you shouldn't be.

Hard bounces, unsubscribes, and people who haven't opened an email since 2023 are all sitting there, counting against your contact limit and costing you money.

Duplicates are everywhere.

The same person exists three times because they used different emails on different forms. Your sales team is clicking through multiple records trying to figure out which phone number actually works.

Your reports don't make sense.

When someone asks "how many leads did we get last month?" you have to squint at your dashboard and make your best guess because the data's a mess.

Email performance is declining.

Your open rates keep dropping even though your content is solid. That's what happens when you're emailing a bunch of dead addresses and unengaged contacts.

Sound familiar? You're not alone. About 30% of your database goes bad every year. People change jobs, email addresses stop working, and before you know it, your CRM looks like a digital junk drawer.

Why DIY Cleanup Feels Impossible

The problem isn't that you don't know cleanup is important. The problem is that it feels overwhelming.

You open HubSpot, look at your 15,000 contacts, and think "where do I even start?" Do you tackle duplicates first? Clean up unsubscribes? Fix the formatting issues? All of it feels like a massive project you don't have time for.

So it gets pushed to next week. Then next month. Then next quarter.

What If It Didn't Have to Be a Big Project?

That's why I created the HubSpot Tune-Up Series, a free email series that walks you through cleaning up your database one small task at a time.

No overwhelming spreadsheets. No all-day cleanup marathons. Just one actionable task per week that you can actually finish.

Here's what we'll tackle together:

Phase 1: Assessment & Planning

Figure out exactly what's broken in your database and set goals you can actually measure.

Phase 2: Quick Wins

Get some momentum by removing hard bounces, merging obvious duplicates, cleaning up unsubscribes, and building your first automation workflow.

Phase 3: Deep Cleanup

Standardize your data formatting, handle unengaged contacts, and optimize your workflows so things stay clean.

Phase 4: Maintenance & Monitoring

Set up routines and dashboards so you never have to do a massive cleanup project again.

Each email includes:

• One specific task (takes 15-30 minutes)
• Step-by-step instructions
• Screenshots showing you exactly what to do
• A link to track your progress on a roadmap

The first email goes out immediately when you sign up, then you'll get a new one each week. By the time 2026 hits, your HubSpot will be clean, organized, and ready to actually help you hit your goals.

Start Now, Thank Yourself Later

I know you've got a million things on your plate. But spending 20 minutes a week now beats spending three days on a panic cleanup project in Q1.

Plus, clean data means:

• Better email deliverability
• Accurate reporting you can actually trust
• Happier sales team (fewer duplicate complaints)
• Lower HubSpot costs (you're not paying for junk contacts)
• More time for actual marketing instead of database detective work

Ready to get started? Sign up for the HubSpot Tune-Up Series and get your first cleanup task in the next few minutes.