Your boss sent you an email; she wants you to write an article about the newest CRM platform inside sales is using. The problem: you're not a techie. Another problem: you're not in sales. What would you do? Google? Wikipedia? Burn the midnight oil and send the article to her inbox before the deadline? Well, it's possible you can beat the deadline and earn your boss' approval. But I bet a dime to a dollar it won't be as in-depth and as comprehensive as you'd like it to be. I always believe in working smarter rather than harder.