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How To Keep Your Website Content Fresh

So many small business owners spend lots of time and money establishing a perfectly curated, informative, eye-catching site. And then they abandon it, with no updates or changes to the form or content for months, or even years, at a time. When this happens, your website becomes like a stagnant time capsule. It perfectly describes your company at the time of publishing, but it does very little to keep visitors to your site in the know about all the progress your business has made in the meantime.

Benefits to Easy Navigation on Your Site

One of the biggest ways your website’s design can directly impact visitors’ interactions with your company isn’t a flashy graphic, cool video, or sleek typeface. What actually puts visitors at ease and encourages them to continue exploring your site is how simple it is for them to get around— how navigable your site is.

Improve Customer Loyalty And Boost Sales By Using Live Chat

So many companies have started to implement live chat features on their websites— it’s a trend that cannot be ignored. Especially since it has such a high rate of popularity among consumers.

Your Best Options for Email Marketing

Creating an effective email marketing workflow is tough. Where do you start? And what’s the best way to get emails read, click-throughs optimized, email lists managed, and professional looking emails full of great content and lots of personalization drafted? While email has been around for years, there are new innovations in email marketing that are making it a fresh, accessible way to promote your brand.

3 Books That Improved My Life (and a Giveaway)

Last year I read a number of books. Most I liked, some I didn’t, and a few I just couldn’t finish. However, there were three standouts that really changed how I work and view challenges. These three I can see myself reading over and over, learning something new every time.

[Infographic] 2019 Website Design Trends

Once again Coastal Creative created an infographic on design trends to watch out for this year. If you're wondering how to improve the design of your site, just let me know and we can have a chat about how to optimize for lead generation.

The What, Why and How Of Call To Actions

You’ve written a content offer that answers questions your prospects have about your business, and you’ve created a page to house it. Now, how do people get there?

How To Create A Landing Page That Converts

Landing pages are the starting point for implementing inbound marketing. It's sometimes the first touch a prospect has with your business and need to convey a number of things: trust, authenticity, expertise and a willingness to share knowledge with them.

How To Create A Content Offer To Drive Lead Generation

Building inbound marketing on your otherwise static website isn’t hard to do. You start off with creating a content offer that lives behind a form and go from there, adding blogging and email marketing to the mix, and maybe even working in a bit of social media.

How Storytelling Can Improve Your Inbound Strategy

From Aesop’s Fables to the Epic of Gilgamesh, the reason why stories survive the test of time and resonate with us through the ages is that they enable us to connect on an emotional level, not only with the characters, but also with the storytellers themselves. Throughout history, and all around the world, stories have been used as mnemonic devices, cautionary tales, and of course, a means of sharing the joy of an experience.

inbound marketing and web design blog

Free 10-Point Checklist For Launching Your Own Inbound Marketing Strategy

Cut your research time short and start driving crazy traffic to your business with this proven 10-point inbound marketing checklist.