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The What, Why and How Of Call To Actions

You’ve written a content offer that answers questions your prospects have about your business, and you’ve created a page to house it. Now, how do people get there?

How To Create A Landing Page That Converts

Landing pages are the starting point for implementing inbound marketing. It's sometimes the first touch a prospect has with your business and need to convey a number of things: trust, authenticity, expertise and a willingness to share knowledge with them.

How To Create A Content Offer To Drive Lead Generation

Building inbound marketing on your otherwise static website isn’t hard to do. You start off with creating a content offer that lives behind a form and go from there, adding blogging and email marketing to the mix, and maybe even working in a bit of social media.

How Storytelling Can Improve Your Inbound Strategy

From Aesop’s Fables to the Epic of Gilgamesh, the reason why stories survive the test of time and resonate with us through the ages is that they enable us to connect on an emotional level, not only with the characters, but also with the storytellers themselves. Throughout history, and all around the world, stories have been used as mnemonic devices, cautionary tales, and of course, a means of sharing the joy of an experience.

INBOUND Teaches Us Something We Already Knew: Customer Is King

At HubSpot’s 2018 INBOUND conference, we learned that sales funnels are dead. It’s all about the flywheel now.

What You Can Learn From HubSpot's Evolving Content Strategy

The HubSpot blog has changed a lot since its inception, but it’s always been about delivering useful content in a variety of formats that benefits digital audiences the world over. It’s a model of content marketing success, and one that we can all learn from. To help you with your own content strategy, we’ll break down what’s so good about their content strategy, and what you can learn from it.

How To Improve Your Creativity By Defining A Process

Even though you may not think your work is in a creative space, I bet it is. Engineers have to come up with creative solutions to solving problems, all on a budget or within a certain spec. Marketers have to be creative with their content and tactics for lead generation. This kind of creativity is productive and makes a difference in the world, one way or another.

How To Add Automation To Your Business Processes

Automating your business is not just a nice thing to do; these days, it’s an absolute must. Why spend unnecessary time handling administrative duties or other repetitive tasks when your time is better spent talking to prospects and clients or just working to grow your business?

My Best Process For Publishing Blog Posts

I’ve been writing blog articles of one sort or another for ten years. First, I wrote on my cycling and hobby site, then for my own business. Now I write here, for occasional guest posts and for my clients.

Why Publishing Blog Posts On Time Is So Hard

Why is blogging so hard? What are the obstacles in your way? You know blogging is important, so what stops you from getting it done?

Here are my top three issues with posting new articles, and some tactics to overcome them.

inbound marketing and web design blog

Free 10-Point Checklist For Launching Your Own Inbound Marketing Strategy

Cut your research time short and start driving crazy traffic to your business with this proven 10-point inbound marketing checklist.