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What to Look for in a HubSpot COS Template for your Agency

Tue, Jul 14, 2015

HubSpot HubSpot CMS Development

If you're reading this, you probably run a marketing agency and you need a good HubSpot COS template. Perhaps its because you need good templates to use for your clients, and perhaps you need it to build a better agency website for yourself.

If you're like most experts though you probably worry about your clients' websites a lot more than about your own. You know that old saying: The cobbler's children go barefoot? If you're here because you want to get the best HubSpot Templates for a client, great I can help with that (just go here).

But I'd like to take a moment to talk about you and your own needs as an agency. Now would be a good time to stop thinking about your clients, just for a moment. Now, look at your website as if it was someone else’s. What would your advice for the owner of this site be? I want to help you understand how to commission a template that fits your exact needs.

What type of website does your agency need?

Before you start thinking about specific features that a HubSpot COS template should have, think about the big picture first. What is the ideal overall concept for your agency’s website? Based on my experience, marketing agencies need websites that can do several things for them, like:

why agencies need Hubspot COS template

Make a good first impression

Although we all know that judging a book by its cover is wrong, we still can’t help but jump to quick conclusions, especially when it comes to choosing services that we need to pay for. As a marketing agency, your website has to express your creativity and credibility. Visually organizing your website can help you differentiate your offers and communicate credibility.

You can’t assure potential clients that you are the best choice for their marketing needs if you can’t do your own marketing. You need to organize your site in a way that will grab people’s attention within the first three seconds.

Give out crucial information

Your agency’s website needs to provide relevant information to potential clients, and it needs to do it fast. Conduct a research study. Make efforts to find out what potential clients see as relevant. Try Google Analytics and see where you get the highest rate of engagement.

Knowing what information your potential clients like is only the beginning. What is even more important is presenting the information that they are looking for. So, your website has to be user-friendly as well.

Sell yourself first!

Yes, I know your job is to help your clients sell their own offerings. But, you have to sell yours to them, first, and your website is the way to do it. Treat your clients as consumers, because that’s exactly what they are to you.

Some say that a good website can do the job of a 100 salesmen. Why don’t you test this idea for yourself? Let your website entertain, educate, and engage your visitors. Present yourself as a leader in your field, just as you advise your clients in real life. To achieve this, you’ll need to provide fresh content in the form of text, infographics, images, or videos. So, your website needs to be scalable.

What features should you look for in a HubSpot COS template?

Now that we have defined what the true purpose of your website is, it’s going to be easier to define the ideal HubSpot COS template. Here’s what you should be looking for:

Hubspot COS template - user-centered design1. Design which is centered on the user

Usually, one of the top characteristics that clients look for in a marketing agency is creativity. Your website has to be eye-catching, so you need a HubSpot COS template that will let you present your creativity. You need to be able to provide an exceptional experience for your website visitors.

A user-centric design serves the needs of your current and potential clients. Although a clients’ needs depend on various psychological tendencies, one thing's for sure – they don’t want anything to slow them down. Pick a clean, straightforward, and engaging design – one that can immediately answer their initial questions.

2. COS template which can be personalized to individual viewers

As a marketing agency, you deal with people from different industries, with different preferences, and different sets of knowledge about marketing. I bet that at some point during your work, you have found yourself explaining some marketing phrases that you consider common knowledge. And you have probably experienced the other extreme: trying to explain a concept that was already perfectly clear to a client.

However, it’s easy to adjust your communication when you have a chance to meet your clients in person. But, why waste that opportunity in your online communication? Choose a HubSpot COS template which allows you to incorporate a smart content feature. Address each client in their own tone and language. Be ready to always give the right content to the right people.

3. Easy blogging and social media integration features

As a marketing agency, the best way to generate new content on your site is to write blog posts. You can’t offer a new service each week, right? But you can share experiences, knowledge, and news from the world of marketing. In order to be able to continuously update your content, it has to be really easy for any of your employees to publish new articles.

A good way to promote your content is through social media. Your social media profile is also a great way to engage with current and potential clients. So, make sure that your HubSpot COS template allows for easy social media integration.

4. Reliable analyticsHubspot COS template - analytics

Since you are a marketing professional, I’m guessing you are perfectly aware of the importance of having valid data regarding the results of your efforts. However, I feel the need to point it out – it’s essential to have a good analytics package on your website.

Check if your HubSpot COS template allows you to track visitor activity on both a cumulative and individual level. Make sure that you have benchmarks and tools for measuring their engagement. Having reliable activity data, you’ll be able to set up your website in a way that will significantly improve your business results.

5. Flawless search engine optimization

You can have the best looking and most functional website on the net, but if people can’t find it, it won’t do you any good. Let your website help you stand out from the competition. Give people the chance to easily find you  when they look for marketing services. Make sure that you will be listed in the search engine results pages for your keywords.

Pick a template that will make it easy for you to adapt to search engine requirements and achieve better SEO results. The more people you draw to your website, the bigger the opportunities to grow your business with more clients.

You're In Luck - You Just Saved a Ton of Time

Now that you know the features a good HubSpot designer should implement for you, how do you find one? Well, as it turns out, you don't even need to begin searching. You've already found a HubSpot template designer that does all of this, and more! Feel free to contact me at any time, I would love to hear about your needs.

I empower businesses and marketers to create automated content systems that elevate sales and delight customers. Here’s how it works.