Web Design Audit
Check your site's design, mobile experience, CTAs and forms against how your buyers actually move.
A web design audit looks at your website through the eyes of a visitor, checking layout, mobile experience, calls to action, forms, conversion paths, brand consistency and accessibility basics. It's focused on design and conversion, since technical SEO is handled in its own step.
A site can look nice and still make it hard for people to take the next step. Common problems include unclear navigation, calls to action that compete with each other, long forms, awkward mobile layouts and pages that no longer match how your brand looks today.
The audit compares your site against your customer journey and brand foundations, then ends with a clear recommendation on whether you need a focused refresh or a full redesign. In a lot of cases, a refresh of your most important pages gets you most of the results for a fraction of the cost.
Signs you need this
- Your conversion rate is dropping
- You're not sure if you need a refresh or a full redesign
- The site doesn't look like your brand anymore
- It's hard to update the site yourself
- The site looks broken or awkward on a phone
End results
- A prioritized list of design and conversion fixes, with an example of each issue
- Each fix tagged as a blocker or backlog item
- A clear answer on whether you need a refresh or a full redesign
Common questions
How do I know if I need a refresh or a full redesign?
A refresh usually works when the structure and platform are sound but the pages look dated or don't convert well. A full redesign makes more sense when the site is hard to update, built on a platform you're leaving or organized around services you no longer offer.
What makes a good call to action?
A good call to action tells people exactly what happens next and fits where they are in the journey. A visitor reading a blog post is more likely to download a guide than book a sales call, so match the ask to the page.
How long should our forms be?
Only as long as you need to follow up well. Every extra field lowers the number of people who finish the form, so ask for the basics up front and collect more details later.
Does this cover accessibility?
It covers the basics, like color contrast, alt text, font size and keyboard navigation. A full accessibility audit is a bigger project, but these basics catch the most common problems.
What about how easy the site is to edit?
That's part of it too. If you can't update the site yourself, content goes stale and small fixes turn into developer requests, so editability is treated as a real finding.
