Technical SEO Audit
Make sure search engines and AI tools can find, crawl and understand every important page.
A technical SEO audit checks the plumbing of your website, so you know search engines and AI tools can find, crawl, index and understand your pages. It covers crawl errors, broken links and redirects, page speed, mobile usability, schema and internal linking.
None of your content or keyword work can pay off if search engines can't reach the pages or don't understand what they're about. Technical problems are also easy to miss, because the site can look completely fine to a visitor while search engines run into errors behind the scenes.
This step sets a baseline for your search performance and gets Google Search Console connected and reviewed. The findings are tagged as blockers or backlog, so the issues that keep pages out of search get fixed first.
Signs you need this
- Organic traffic dropped and you don't know why
- You recently moved platforms, redesigned or changed domains
- Important pages aren't showing up in search
- Your site feels slow, especially on mobile
- Nobody has checked Search Console in a while
End results
- A prioritized list of technical fixes, starting with anything that keeps pages out of search
- Baseline search numbers you can compare against later
- Google Search Console connected, reviewed and ready to monitor
Common questions
What's the difference between technical SEO and on-page SEO?
Technical SEO is about whether search engines can access and understand your site, while on-page SEO is about the content on each page, like headings, copy and keywords. Technical issues usually need fixing first, because great content won't rank if it can't be crawled.
What's Google Search Console and why do we need it?
Search Console is a free tool from Google that shows how your site performs in search, which pages are indexed and what errors Google runs into. It's the most direct way to see your site the way Google sees it.
Does page speed really affect SEO?
Yes, though it's one factor among many. Slow pages frustrate visitors on mobile and can hold back rankings, so speed problems are worth fixing even if they aren't your biggest SEO issue.
Do I need a developer to fix the findings?
Some fixes are simple settings you can change yourself, like redirects or meta tags, and others need a developer. The findings list notes which is which so you know what you can handle on your own.
Does technical SEO help with AI search?
Yes, AI tools can't cite pages they can't crawl, and schema helps them understand what your pages are about. That's why this step comes right before the AI visibility audit.
