Social Media Strategy & Posting
Focus on the one or two channels your buyers actually use, set a posting rhythm you can keep and turn content you already have into posts.
A social media strategy decides where you show up, what you post and how often, based on where your personas actually spend time. For most businesses that means one or two main channels done well instead of five done halfway.
Each channel gets a clear goal and three to five content themes tied to your topic clusters and personas. Repurposing rules turn work you're already doing into posts, so a new blog article might become three posts and each newsletter might become two, which makes a steady rhythm much easier to keep.
This step also cleans up your profiles so your bio, links and business name match everywhere, which helps both people and AI tools recognize your business. Post templates, a scheduling tool, tracking on every link and clear roles for who posts and who approves keep it running week to week.
Signs you need this
- You're on every platform but none of them bring in conversations
- Posting happens in bursts and then stops
- Every post gets created from scratch
- Your profiles have old bios, broken links or different business names
- You can't tell whether social brings in any leads
End results
- A one-page social strategy with your channels, a goal for each and your content themes
- A posting rhythm and content calendar your team can keep
- Repurposing rules and post templates in your brand
- Updated, consistent profiles on every channel you keep
- Monthly reporting on reach, engagement, clicks and leads by channel
Common questions
How many social media channels should I be on?
Usually one or two to start. Pick the channels your buyers actually use and do those well before adding more.
How often should I post?
As often as you can keep up week after week. A few solid posts a week on one channel does more than daily posting that stops after a month.
What does repurposing content mean?
It means turning something you've already created, like a blog post, newsletter or case study, into several social posts. It saves time and gets more mileage out of content that's already working.
Should I drop channels that aren't working?
Often, yes. If a channel takes time every week and doesn't lead to conversations or traffic, it's usually better to put that time into the channels that do.
How do I know if social media is bringing in leads?
Add tracking to every link you post and review clicks, form fills and new contacts by channel each month. Engagement is nice to see, but conversations and leads are what matter.
