Blog Subscription Emails
Get every new post in front of the right readers, with automatic subscription emails or a tailored email for each post.
Blog subscription emails make sure the articles you publish actually reach the people who want them. There are two ways to run it: automatic emails that go out whenever you publish or on a daily, weekly or monthly digest schedule, or a manual email for each post with content tailored to it and sent to the segments it fits.
Automatic emails take very little effort once they're set up, so they work well when you publish often. Manual emails take more time but let you add context, choose who gets each post and send it to other segments beyond your subscribers, which works well when you publish less often or each post matters more.
Either way, this step covers the subscription type, a branded email template, subscribe forms on your blog and posts, and consent where it's needed. New subscribers get handed off to your welcome emails, so the first thing they get from you isn't just the next post.
Signs you need this
- You publish posts but nobody gets an email about them
- Your blog subscribe form is missing or hard to find
- Subscribers get duplicate emails, or emails that look nothing like your brand
- Your subscriber list hasn't grown in months
- Open rates on blog emails keep dropping
End results
- A send mode chosen, automatic or manual, that fits your publishing schedule
- A branded subscription email template
- Subscribe forms on your blog listing, on each post and in your footer
- Consent and opt-in set up where needed, with no duplicate emails
- A subscriber growth baseline and monthly reporting on opens, clicks and unsubscribes
Common questions
Should blog emails go out automatically or be sent manually?
Automatic works well if you publish often and want something that runs on its own. Manual takes more effort, but it lets you tailor each email to the post and send it to other segments too.
How often should blog subscription emails go out?
Match it to how often you publish. If you post a few times a month, a weekly or monthly digest usually works better than an email for every post.
Where should the subscribe form go?
On your blog listing page, on every post and in your site footer. Those are the places people are most likely to decide they want more.
Do I need double opt-in?
It depends on where your subscribers are and what laws apply to them, especially in the EU and Canada. Double opt-in keeps your list cleaner either way, since only people who confirm get added.
What should a new subscriber get first?
A short welcome email that thanks them, sets expectations for how often they'll hear from you and points them to a few of your best posts.
