AI Visibility Audit
Find out whether AI tools mention, cite and accurately describe your business, and how you compare to competitors.
An AI visibility audit looks at how your business shows up when people ask AI tools like ChatGPT, Perplexity, Gemini, Claude and Google's AI Overviews about the problems you solve. It checks whether you get mentioned or cited at all, whether the details those tools give about you are accurate, and how often your competitors show up in your place.
This matters because a growing share of research now happens inside AI answers instead of on a search results page. If someone asks an AI tool for a recommendation in your category and you aren't part of the answer, you never get the chance to compete for that buyer, even if your website ranks well in Google.
The audit builds on your technical SEO, since AI tools can't cite pages they can't crawl, and what it finds feeds straight into your content and web copy decisions. Most of the fixes come down to clearer answers on your site, consistent information about your business across the web and structured data that helps machines understand what you do.
Signs you need this
- You've asked ChatGPT about your category and your business didn't come up
- AI tools describe your business wrong or use an old name
- Competitors show up in AI answers instead of you
- Customers say they found businesses through AI, just not yours
- You launched a new offer and want AI to know about it
End results
- A clear picture of whether AI tools mention, cite and accurately describe your business
- A baseline for mention rate, citation rate, share of voice and AI referral traffic
- A list of which competitors show up instead of you and which sources AI tools trust in your category
- A prioritized list of fixes, starting with the ones that will make the biggest difference
- A saved set of prompts you can rerun every 90 days to track progress
Common questions
How is AI visibility different from SEO?
SEO focuses on where your pages rank in search results, while AI visibility focuses on whether AI tools mention, cite and accurately describe you in their answers. The two overlap a lot, because AI tools pull from the same web content search engines crawl, but ranking well doesn't guarantee you'll show up in an AI answer.
Which AI tools should I check?
Start with ChatGPT, Perplexity, Gemini and Google's AI Overviews, since those are where most of your buyers are likely asking questions. Claude and Copilot are worth adding if your audience skews technical or works heavily in Microsoft tools.
What kinds of prompts should I test?
Use the questions your buyers actually ask, like who the best options are for a specific problem, how two approaches compare or what something should cost. Mix in prompts that ask about your business by name so you can check whether the details are accurate.
Why does AI describe my business wrong?
AI tools piece together what they know from your website, directories, reviews, social profiles and older content around the web. If those sources disagree, or your site doesn't state the basics clearly, the tools fill in the gaps with outdated or incorrect information.
What does schema have to do with AI visibility?
Schema is structured data that labels what's on your page, like your business details, services, FAQs and reviews. It makes it easier for search engines and AI tools to understand your content correctly, which makes it more likely they'll describe you accurately.
How often should I check my AI visibility?
Rerun the same prompts every 90 days so you can compare results over time. AI answers change often, so a single check tells you where you stand today rather than how things are trending.
