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Inbound Marketing Strategies and Tactics

Regardless if you've been doing inbound for years, or are just learning about it now, there are always things to improve upon. Below are the strategies and tactics I use with clients to build and accelerate their inbound marketing results.

Click on the learn more links to go to a related blog post, or get in touch to learn how I can help you achieve these results.

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Plan

Understanding where you are and building a framework for where you want to be.

Strategy
HubSpot Audit
Result

An optimized and cleaned up HubSpot account

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Strategy
Web Design Audit and Updates
Result

A lead gen focused and mobile-responsive website

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Strategy
Personas
Result

Understanding of your target audiences and how best to attract them

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Strategy
Customer Journey
Result

Understanding the ideal journey your customers take through the marketing and sales cycle by persona

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Strategy
Content Audit
Result

A framework that matches content offers to personas and customer journey and identifies any gaps

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Strategy
Sales CRM
Result

Framework for organizing and moving contacts through customer journey

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Strategy
Web Copy Audit and Updates
Result

A website that speaks to your personas and adapts to their place in the customer journey

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Path

Following inbound best practices for creating content and improving lead generation.

Strategy
New Blog Articles
Result

Increase in organic search traffic, brand awareness and new leads

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Strategy
Retargeting Campaign
Result

Contacts are re-engaged and ready for future campaigns

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Strategy
Blog Subscription Emails
Result

Contacts are engaged on a regular and automated basis and informed regardless of lead status

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Strategy
Long-Form Content
Result

Increase in organic search traffic and qualified leads

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Strategy
Social Media Strategy & Posting
Result

Increase in social media traffic and leads, as well as community-building

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Strategy
New Subscriber Onboarding
Result

New leads have an awareness of the brand, products, process, and next steps on the customer journey

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Strategy
Regular Newsletters
Result

Contacts are re-engaged and informed regardless of lead status

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Strategy
Segmented One-Off Emails
Result

Drive revenue through targeted promotional campaigns to SQLs or share knowledge to increase number of MQLs

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Strategy
New Customer Onboarding
Result

New customers have a friction-less transition and are more likely to be happy and a source of referrals

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Strategy
Automated Workflows
Result

Leads move through the customer journey automatically

Strategy
PPC
Result

Increase in number of leads and brand awareness

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Peak

Adding fuel to the inbound machine to level-up your marketing

Strategy
Automated Chatbots
Result

Self-qualified leads are created automatically

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Strategy
Customer Service SOPs
Result

Increase customer happiness and referral leads

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Strategy
Asking for Testimonials
Result

Better quality content for website, social media and emails, and identified customers for case studies

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Strategy
Case Study Creation
Result

SQL generation and revenue growth

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Strategy
NPS Survey
Result

Understanding of customer happiness and identify any service gaps to increase customer referrals

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Strategy
Referral Program
Result

Targeted campaign to happy customers to generate new leads via referrals

Strategy
Processes & Documentation
Result

Ongoing improvements in automation and marketing collateral

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Want to get started with one of these strategies, or need more information?

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