As the new year unfolds, it's the perfect time to give your HubSpot account a fresh start. Just like a high-performance Ferrari requires regular tune-ups to maintain its excellence, your HubSpot system needs a thorough cleanup to ensure it runs at its optimal best. This guide will walk you through merging contacts and companies, decluttering old lists and workflows, and revamping your lead scoring and lifecycle stages to mirror your company's current standing.
