I bet you had a mental list of what this recipient likes.
While it might sound easier to simply grab any item in the store, put it inside a nice gift wrapper and give it to that person, nothing is more special and authentic than a gift that really speaks to the recipient.
And you can say the same about selling and marketing products.
People buy only things that satisfy their interests, preferences, needs, or personalities.
That's why we shake our heads when we learn about quirky gift ideas on the internet.
Things like:
Because as strange as it may sound, they sell!
And since we know that there's always a demand for your product, the next question you might want to ask is:
"Who are my customers?"
In this regard, there's no better source of fail-proof answers than your sales team. These people go to the field, reach out to prospects, and have an in-depth profile of your customers, or what we call a "buyer persona."
However, there's a roadblock. The obvious problem is knowing that each salesperson on your team has their own set of buyer profiles, which in the long run might hurt your company for two basic reasons:
During my consultation with different business owners, the number one question I always ask them is: "Who is your ideal customer?"
If I get five different answers, we have a problem.
This post aims to give you fifteen questions you should ask your sales team to create better buyer personas for your business. The goal is to create a uniform customer profile that you can give to any member of your sales or marketing team immediately.
You might say, "Well, I don't have a sales team."
Wrong.
Because if that's the case, you are your sales team.
And these are the same questions you should ask yourself when creating a buyer persona.
And lastly …
I'm calling this last one "The Ultimate Deal Breaker," and there are three reasons why this question is huge:
Creating a buyer persona is a team effort, but that doesn't mean it has to be boring.
In fact, for me, creating buyer persona is like a game. It's a rewarding, exciting activity that, when done right, allows you to help more people and bring more clients to your business. Your sales team should feel the same way.
From medium-sized businesses to multi-million dollar enterprises, everybody needs a buyer persona to help them weed out tire kickers from buyers.
I want to invite you for a quick chat; let's discuss how we can come up with the perfect buyer persona for your business.
Shoot me a message by going to the link below: