<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1644149422534945&amp;ev=PageView&amp;noscript=1">

5 Simple Steps To Understanding Your Client's Business

There are not a lot of people who are skilled enough to get C-level executives listen to them and do what they recommend.

How To Get More Customers Through Decision Stage Content

In previous articles, we talked about the Awareness and Consideration stages. Now it's time for the final one, the Decision stage.

3 Questions To Ask in the Consideration Stage of the Buyer's Journey

What is the consideration stage?

Once a customer understands their problem, the next step is to look for solutions.

How to Create Content for Awareness Stage Prospects

Jim Camp, the world's most feared negotiator once said:

Using Customer Data to Define your Buyer Persona and Attract the RIGHT Customers To Your Business

Meet Annie Callaghan from Dublin, Ireland.

She's a 30-year-old inbound marketing manager stationed in her company's office in Hong Kong.

15 Questions to Ask Sales For Better Buyers Personas

When was the last time you bought a gift for someone – perhaps for a relative, a friend, or your kid?

The Top 6 Landing Page Must-Haves for High-Conversions and Enormous Traffic

We've talked about designs before – from mistakes you have to avoid to design principles that guarantee high conversion. However, these posts center on general web design. In this article, I'm focusing on landing pages.

How to Cater Your Site to Your Buyers Journey

When you fill up your website with useful and amusing content, chances are it will draw a lot of traffic. But, if it doesn’t actually convert visitors to leads and then turn them into paying and loyal customers, you'll be missing out on a great opportunity. In order to attract more visitors that become customers, it is essential to know how to cater your site to your buyers journey.

Why a Buyer Persona is Essential to Marketers and How You Can Create One

Have you ever created a buyer persona for your company or your clients? I bet you actually have, even if you weren’t aware of it. Every attempt to learn more about your target audience is a step towards creating a buyer persona. But, as it happens with all other marketing tools, if you don’t know exactly what you are doing, you will not experience big success.

inbound marketing and web design blog

Free 10-Point Checklist For Launching Your Own Inbound Marketing Strategy

Cut your research time short and start driving crazy traffic to your business with this proven 10-point inbound marketing checklist.